OPERATING PARTNERS, NOT CONSULTANTS
We've built, scaled, and sold businesses – 47+ across £680M+ in exits. Now we help founder-led businesses at £5M-£100M do the same. We don't advise from the sidelines. We've sat in your seat.
We've built, scaled, and sold businesses – 47+ across £680M+ in exits. Now we help founder-led businesses at £5M-£100M do the same. We don't advise from the sidelines. We've sat in your seat.
OPERATING PARTNERS, NOT CONSULTANTS
We've built, scaled, and sold businesses – 47+ across £680M+ in exits. Now we help founder-led businesses at £5M-£100M do the same. We don't advise from the sidelines. We've sat in your seat.
OUR STORY
We've sat in your chair.
After decades scaling £5M-£100M businesses, we saw the pattern: Companies rarely stall from lack of ambition – they fail from lack of foundations.
That insight became the Scale to Sale Optimiser – Six Foundations every business must transform to scale, turn around, prepare for exit, or navigate M&A successfully.
WHAT MAKE US DIFFERENT
Delivery-focussed operating partners. We embed in your leadership meetings, building your capability, pulling the levers that matter. We deliver, we don't just provide reports and advice.
Integrated approach. We solve business strategy and organisational capability together. They're the same problem.
Three Core Solutions. We transform businesses through Executive Transformation, Business Transformation, and Executive Hiring – whatever combination your situation requires.
Experience. 25+ years exclusively at £5-100M. We’ve founded businesses. We’ve scaled them. We’ve felt the bottleneck. Built the breakthrough. Managed the sale.
THE TEAM
Adrian Bates
Founder & Managing Partner
20+ years as Fractional CPO/People Director. Former Interim CPO at DEX (fintech, FCA approval) and Head of HR at LSEG (£60M unit, 4x growth). 25+ businesses. Operating partner, not consultant – building leadership independence to scale or sell.
Specialty: People & HR, Strategy & Leadership, executive development, leadership team design, talent architecture, organisational transformation.
Adrian Bates
Founder & Managing Partner
20+ years as Fractional CPO/People Director. Former Interim CPO at DEX (fintech, FCA approval) and Head of HR at LSEG (£60M unit, 4x growth). 25+ businesses. Operating partner, not consultant – building leadership independence to scale or sell.
Specialty: People & HR, Strategy & Leadership, executive development, leadership team design, talent architecture, organisational transformation.
Jason Collings
Founder & Managing Partner
30-year veteran consultant and CEO. Former FTSE Group Chief Exec and Chairman. Serial entrepreneur, company doctor, and change expert. 120+ client projects.
Specialty: Executive development, strategy consulting, restructuring, change management.
Jason Collings
Founder & Managing Partner
30-year veteran consultant and CEO. Former FTSE Group Chief Exec and Chairman. Serial entrepreneur, company doctor, and change expert. 120+ client projects.
Specialty: Executive development, strategy consulting, restructuring, change management.
Mark Masson
Founder & Managing Partner
25+ years Executive Recruitment & Search across industry sectors. Founded and helped build several recruitment businesses. Actively recruiting, hiring and advising companies on executive and management hiring. Qualified and experienced career coach.
Specialty: CFO & Finance Director recruitment, C-Suite & general management recruitment, advising companies on recruitment strategy, fit to leadership team, executive coaching.
Mark Masson
Founder & Managing Partner
25+ years Executive Recruitment & Search across industry sectors. Founded and helped build several recruitment businesses. Actively recruiting, hiring and advising companies on executive and management hiring. Qualified and experienced career coach.
Specialty: CFO & Finance Director recruitment, C-Suite & general management recruitment, advising companies on recruitment strategy, fit to leadership team, executive coaching.
Robin Morris-Weston
Founder & Managing Partner
23 years in executive leadership (CEO, COO, CSO, Chief of Staff). Engineer by training with deep experience leading scaling programmes for software and services businesses, resulting in multiple private equity and trade exits. Focused on sustainable growth and operational freedom for founders.
Specialty: Scaling technology businesses, enterprise value creation, operational transformation, founder transition.
Robin Morris-Weston
Founder & Managing Partner
23 years in executive leadership (CEO, COO, CSO, Chief of Staff). Engineer by training with deep experience leading scaling programmes for software and services businesses, resulting in multiple private equity and trade exits. Focused on sustainable growth and operational freedom for founders.
Specialty: Scaling technology businesses, enterprise value creation, operational transformation, founder transition.
Adrian Bates
Founder & Managing Partner
20+ years as Fractional CPO/People Director. Former Interim CPO at DEX (fintech, FCA approval) and Head of HR at LSEG (£60M unit, 4x growth). 25+ businesses. Operating partner, not consultant – building leadership independence to scale or sell.
Specialty: People & HR, Strategy & Leadership, executive development, leadership team design, talent architecture, organisational transformation.
Jason Collings
Founder & Managing Partner
30-year veteran consultant and CEO. Former FTSE Group Chief Exec and Chairman. Serial entrepreneur, company doctor, and change expert. 120+ client projects.
Specialty: Executive development, strategy consulting, restructuring, change management.
Mark Masson
Founder & Managing Partner
25+ years Executive Recruitment & Search across industry sectors. Founded and helped build several recruitment businesses. Actively recruiting, hiring and advising companies on executive and management hiring. Qualified and experienced career coach.
Specialty: CFO & Finance Director recruitment, C-Suite & general management recruitment, advising companies on recruitment strategy, fit to leadership team, executive coaching.
Robin Morris-Weston
Founder & Managing Partner
23 years in executive leadership (CEO, COO, CSO, Chief of Staff). Engineer by training with deep experience leading scaling programmes for software and services businesses, resulting in multiple private equity and trade exits. Focused on sustainable growth and operational freedom for founders.
Specialty: Scaling technology businesses, enterprise value creation, operational transformation, founder transition.
OUR VALUES
OUR VALUES
Every engagement follows five non-negotiable principles:
Operating Partners, Not Advisors
We've built, scaled, and sold businesses. We don't deliver recommendations from the sidelines – we embed as operating partners and execute alongside you until transformation is complete. We've sat in your seat.
Outcomes Over Activity
We're measured on EBITDA improvement, leadership capability, and enterprise value – not decks delivered or workshops facilitated. If it doesn't move your business forward, we don't do it.
Brutal Honesty
We tell you what needs to happen, not what you want to hear. When executives underperform, product lines lose money, or customers cost more than they're worth – we address it directly. Transformation requires truth.
Build Capability, Don't Create Dependency
Not theory. Results visible in 3-6 months. Full
transformation in 12-18. Clear ROI.
Selective Partnership
We work with founders ready for real transformation. If you won't make hard decisions, we're not the right fit. We'd rather walk away than waste your money.
These aren't aspirations. They're how we operate. Every engagement. Every time.
OUR VALUES
Every engagement follows five non-negotiable principles:
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 42" xmlns="http://www.w3.org/2000/svg"><g d="M 38.512 18.417 C 38.705 18.337 38.924 18.35 39.106 18.452 C 39.287 18.555 39.412 18.736 39.443 18.942 C 39.58 19.882 39.651 20.846 39.651 21.825 C 39.651 32.767 30.768 41.65 19.826 41.65 C 8.883 41.65 0 32.767 0 21.825 C 0 10.883 8.883 2 19.826 2 C 20.795 2 21.749 2.069 22.682 2.204 C 22.888 2.235 23.069 2.359 23.172 2.541 C 23.274 2.723 23.287 2.941 23.207 3.134 C 21.077 8.263 18.957 13.396 16.848 18.534 C 16.487 19.409 16.394 20.371 16.581 21.298 C 16.671 21.751 16.832 22.206 17.052 22.618 C 17.27 23.025 17.566 23.426 17.897 23.756 C 18.227 24.086 18.629 24.382 19.037 24.6 C 20.301 25.268 21.797 25.341 23.12 24.798 C 28.255 22.682 33.386 20.555 38.512 18.417 Z M 41.477 11.867 C 41.564 12.062 41.568 12.284 41.489 12.482 C 41.41 12.68 41.254 12.837 41.057 12.918 C 37.974 14.199 26.121 19.119 21.597 20.999 C 21.3 21.121 20.96 21.053 20.733 20.827 C 20.506 20.6 20.438 20.259 20.56 19.962 C 22.432 15.436 27.335 3.575 28.612 0.492 C 28.692 0.292 28.852 0.134 29.05 0.054 C 29.249 -0.023 29.471 -0.018 29.667 0.068 C 34.898 2.447 39.093 6.639 41.477 11.868 Z" fill="transparent" height="41.65000000000009px" id="fHyOIzpbk" width="41.54538194033195px"><path d="M 38.512 16.417 C 38.705 16.337 38.924 16.35 39.106 16.452 C 39.287 16.555 39.412 16.736 39.443 16.942 C 39.58 17.882 39.651 18.846 39.651 19.825 C 39.651 30.767 30.768 39.65 19.826 39.65 C 8.883 39.65 0 30.767 0 19.825 C 0 8.883 8.883 0 19.826 0 C 20.795 0 21.749 0.069 22.682 0.204 C 22.888 0.235 23.069 0.359 23.172 0.541 C 23.274 0.723 23.287 0.941 23.207 1.134 C 21.077 6.263 18.957 11.396 16.848 16.534 C 16.487 17.409 16.394 18.371 16.581 19.298 C 16.671 19.751 16.832 20.206 17.052 20.618 C 17.27 21.025 17.566 21.426 17.897 21.756 C 18.227 22.086 18.629 22.382 19.037 22.6 C 20.301 23.268 21.797 23.341 23.12 22.798 C 28.255 20.682 33.386 18.555 38.512 16.417 Z" fill="rgb(9, 84, 115)" height="39.65000000000009px" id="wgVfhYCSv" transform="translate(0 2)" width="39.65099999999984px"/><path d="M 20.977 11.867 C 21.064 12.062 21.068 12.284 20.989 12.482 C 20.91 12.68 20.754 12.837 20.557 12.918 C 17.474 14.199 5.621 19.119 1.097 20.999 C 0.8 21.121 0.46 21.053 0.233 20.827 C 0.006 20.6 -0.062 20.259 0.06 19.962 C 1.932 15.436 6.835 3.575 8.112 0.492 C 8.192 0.292 8.352 0.134 8.55 0.054 C 8.749 -0.023 8.971 -0.018 9.167 0.068 C 14.398 2.447 18.593 6.639 20.977 11.868 Z" fill="rgb(243, 183, 3)" height="21.05868288407737px" id="VDgqYUMnp" transform="translate(20.5 0)" width="21.045381940331936px"/></g></svg>)
Operating Partners, Not Advisors
We've built, scaled, and sold businesses. We don't deliver recommendations from the sidelines—we embed as fractional executives and execute alongside you until transformation is complete. We've sat in your seat.
Outcomes Over Activity
We're measured on EBITDA improvement, leadership capability, and enterprise value—not decks delivered or workshops facilitated. If it doesn't move your business forward, we don't do it.
Brutal Honesty
We tell you what needs to happen, not what you want to hear. When executives underperform, product lines lose money, or customers cost more than they're worth—we address it directly. Transformation requires truth.
Build Capability, Don't Create Dependency
Not theory. Results visible in 3-6 months. Full transformation in 12-18. Clear ROI.
Selective Partnership
We work with founders ready for real transformation. If you won't make hard decisions, we're not the right fit. We'd rather walk away than waste your money
These aren't aspirations. They're how we operate. Every engagement. Every time.
OUR TRACK RECORD
100+ transformations.
+25% EBITDA
8:1 ROI
80-150% valuation increase
Typical Gains
Scale:
2-3x growth
40-60% time saving for CEO
25-40% margin lift
Turnaround:
Rapid stabilisation
Margin and cash improvements
Clear leadership alignment
Sale / Exit:
EBITDA multiple improves by 80–150%
30–40% faster due diligence
Institutional-grade
M&A / Integration:
Leadership aligned quickly
Faster team integration
Reduced disruption
OUR TRACK RECORD
100+ transformations.
+25% EBITDA
8:1 ROI
80-150% valuation increase
Typical Gains Across £5M–£100M Businesses
Scale:
2-3x growth
40-60% time saving for CEO
25-40% margin lift
Turnaround:
Rapid stabilisation
Margin and cash improvements
Clear leadership alignment
Sale / Exit:
EBITDA multiple improves by 80–150%
30–40% faster due diligence
Institutional-grade
M&A / Integration:
Leadership aligned quickly
Faster team integration
Reduced disruption
OUR TRACK RECORD
100+ transformations.
+25% EBITDA
8:1 ROI
80-150% valuation increase
Typical Gains Across £5M–£100M Businesses
Scale:
2-3x growth
40-60% time saving for CEO
25-40% margin lift
Sale:
EBITDA multiple improves by 80-150%
30-40% faster due diligence
Institutional-grade
Sale:
EBITDA multiple improves by 80-150%
30-40% faster due diligence
Institutional-grade
Sale:
EBITDA multiple improves by 80-150%
30-40% faster due diligence
Institutional-grade
OUR TRACK RECORD
100+ transformations.
+25% EBITDA
8:1 ROI
80-150% valuation increase
Typical Gains Across £5M-£100M Businesses
Typical Gains Across £5M-£100M Businesses
Scale:
2-3x growth
40-60% time saving for CEO
25-40% margin lift
Turnaround:
Rapid stabilisation
Margin and cash improvements
Clear leadership alignment
Sale / Exit:
EBITDA multiple improves by 80–150%
30-40% faster due diligence
Institutional-grade
M&A / Integration:
Leadership aligned quickly
Faster team integration
Reduced disruption
Ready to Transform Your Foundations?
Discover which Foundation is your primary constraint and get your personalised transformation roadmap.
Still Have Questions? Browse Our FAQs.
Still Have Questions? Browse Our FAQs.
Still Have Questions? Browse Our FAQs.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 42" xmlns="http://www.w3.org/2000/svg"><path d="M 38.512 16.417 C 38.705 16.336 38.924 16.35 39.106 16.452 C 39.288 16.555 39.412 16.735 39.443 16.942 C 39.58 17.883 39.651 18.846 39.651 19.825 C 39.651 30.767 30.768 39.65 19.826 39.65 C 8.883 39.65 0 30.767 0 19.825 C 0 8.883 8.883 0 19.826 0 C 20.795 0 21.749 0.069 22.682 0.204 C 22.888 0.235 23.068 0.359 23.171 0.541 C 23.274 0.722 23.287 0.941 23.207 1.134 C 21.069 6.291 17.872 14.017 16.848 16.534 C 16.671 16.969 16.554 17.443 16.51 17.9 C 16.464 18.364 16.49 18.846 16.581 19.298 C 16.671 19.751 16.832 20.206 17.052 20.618 C 17.27 21.025 17.566 21.426 17.897 21.756 C 18.227 22.087 18.629 22.382 19.037 22.6 C 19.448 22.819 19.903 22.979 20.356 23.069 C 20.809 23.159 21.291 23.184 21.755 23.138 C 22.212 23.093 22.686 22.976 23.12 22.798 C 25.636 21.771 33.357 18.563 38.512 16.417 Z" fill="rgb(9, 84, 115)" height="39.65002px" id="dyBuTZHxn" transform="translate(0 1.907)" width="39.651px"/><path d="M 20.978 11.868 C 21.065 12.063 21.069 12.282 20.99 12.482 C 20.912 12.681 20.756 12.839 20.559 12.919 C 17.474 14.2 5.621 19.119 1.097 20.999 C 0.801 21.122 0.46 21.051 0.233 20.827 C 0.006 20.599 -0.062 20.257 0.06 19.962 C 1.932 15.436 6.835 3.575 8.112 0.491 C 8.193 0.291 8.352 0.134 8.55 0.054 C 8.749 -0.023 8.971 -0.018 9.167 0.068 C 14.398 2.447 18.596 6.639 20.978 11.868 Z" fill="rgb(243, 183, 3)" height="21.059159164719897px" id="j9USqGJeT" transform="translate(20.497 0)" width="21.04621552472423px"/></svg>)
The Executive
Partnership
Exceptional Leadership: Enabling Transformation: Maximising Value
The Executive Partnership Limited
Company No. 16340502 | Registered in England and Wales
Registered Office: Chandos House, School Lane, Buckingham, MK18 1HD, UK
The Executive
Partnership
Exceptional Leadership: Enabling Transformation: Maximising Value
The Executive Partnership Limited
Company No. 16340502 | Registered in England and Wales
Registered Office: Chandos House, School Lane, Buckingham, MK18 1HD, UK
The Executive Partnership
Exceptional Leadership: Enabling Transformation: Maximising Value
The Executive Partnership Limited
Company No. 16340502 | Registered in England and Wales
Registered Office: Chandos House, School Lane, Buckingham, MK18 1HD, UK